Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F3FE
RGB
247, 243, 254
HSL
262, 85%, 97%
HSB
262, 4%, 100%
CMYK
3, 4, 0, 0
LAB
96, 3, -5
LCH
96, 6, 301
OKLCH
0.97, 0.02, 303
XYZ
88, 91, 107
LUV
96, 2, -8
HWB
262, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.