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Ivory

#F7F4E2

A light, muted ivory — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.

Meaning

Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.

Applications

The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.

Conversion

HEX
F7F4E2
RGB
247, 244, 226
HSL
51, 57%, 93%
HSB
51, 9%, 97%
CMYK
0, 1, 9, 3
LAB
96, -1, 9
LCH
96, 9, 98
OKLCH
0.96, 0.02, 99
XYZ
84, 90, 85
LUV
96, 3, 14
HWB
51, 89%, 3%
Pantone
663 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

Similar named colors

Browse every named white on shades of white, or all families on colors.