Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F4E4
RGB
247, 244, 228
HSL
51, 54%, 93%
HSB
51, 8%, 97%
CMYK
0, 1, 8, 3
LAB
96, -1, 8
LCH
96, 8, 97
OKLCH
0.97, 0.02, 98
XYZ
85, 90, 86
LUV
96, 3, 13
HWB
51, 89%, 3%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.