Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F4F0
RGB
247, 244, 240
HSL
34, 30%, 95%
HSB
34, 3%, 97%
CMYK
0, 1, 3, 3
LAB
96, 1, 2
LCH
96, 2, 77
OKLCH
0.97, 0.01, 75
XYZ
86, 91, 95
LUV
96, 2, 3
HWB
34, 94%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.