Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F4F2
RGB
247, 244, 242
HSL
24, 24%, 96%
HSB
24, 2%, 97%
CMYK
0, 1, 2, 3
LAB
96, 1, 1
LCH
96, 2, 60
OKLCH
0.97, 0.00, 56
XYZ
87, 91, 97
LUV
96, 2, 2
HWB
24, 95%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.