Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F4FA
RGB
247, 244, 250
HSL
270, 37%, 97%
HSB
270, 2%, 98%
CMYK
1, 2, 0, 2
LAB
97, 2, -3
LCH
97, 3, 306
OKLCH
0.97, 0.01, 308
XYZ
88, 91, 103
LUV
97, 1, -4
HWB
270, 96%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.