Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F7FA
RGB
247, 247, 250
HSL
240, 23%, 97%
HSB
240, 1%, 98%
CMYK
1, 1, 0, 2
LAB
97, 0, -1
LCH
97, 1, 285
OKLCH
0.98, 0.00, 286
XYZ
89, 93, 104
LUV
97, 0, -2
HWB
240, 97%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.