Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F8F8
RGB
247, 248, 248
HSL
180, 7%, 97%
HSB
180, 0%, 97%
CMYK
0, 0, 0, 3
LAB
98, 0, 0
LCH
98, 0, 200
OKLCH
0.98, 0.00, 197
XYZ
89, 94, 102
LUV
98, -1, 0
HWB
180, 97%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.