Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F8FC
RGB
247, 248, 252
HSL
228, 45%, 98%
HSB
228, 2%, 99%
CMYK
2, 2, 0, 1
LAB
98, 0, -2
LCH
98, 2, 275
OKLCH
0.98, 0.01, 275
XYZ
89, 94, 105
LUV
98, -1, -3
HWB
228, 97%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.