Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F9E6
RGB
247, 249, 230
HSL
66, 61%, 94%
HSB
66, 8%, 98%
CMYK
1, 0, 8, 2
LAB
97, -3, 9
LCH
97, 9, 109
OKLCH
0.98, 0.03, 112
XYZ
87, 93, 88
LUV
97, 0, 14
HWB
66, 90%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.