Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F9FA
RGB
247, 249, 250
HSL
200, 23%, 97%
HSB
200, 1%, 98%
CMYK
1, 0, 0, 2
LAB
98, -1, -1
LCH
98, 1, 233
OKLCH
0.98, 0.00, 229
XYZ
89, 94, 104
LUV
98, -1, -1
HWB
200, 97%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.