Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7F9FB
RGB
247, 249, 251
HSL
210, 33%, 98%
HSB
210, 2%, 98%
CMYK
2, 1, 0, 2
LAB
98, 0, -1
LCH
98, 1, 251
OKLCH
0.98, 0.00, 248
XYZ
90, 94, 105
LUV
98, -1, -2
HWB
210, 97%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.