Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7FCF7
RGB
247, 252, 247
HSL
120, 45%, 98%
HSB
120, 2%, 99%
CMYK
2, 0, 2, 1
LAB
98, -2, 2
LCH
98, 3, 143
OKLCH
0.99, 0.01, 146
XYZ
90, 96, 102
LUV
98, -3, 3
HWB
120, 97%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.