Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F7FDFD
RGB
247, 253, 253
HSL
180, 60%, 98%
HSB
180, 2%, 99%
CMYK
2, 0, 0, 1
LAB
99, -2, -1
LCH
99, 2, 200
OKLCH
0.99, 0.01, 197
XYZ
91, 97, 107
LUV
99, -3, -1
HWB
180, 97%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.