Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F85508
RGB
248, 85, 8
HSL
19, 94%, 50%
HSB
19, 97%, 97%
CMYK
0, 66, 97, 3
LAB
59, 61, 69
LCH
59, 92, 48
OKLCH
0.66, 0.21, 39
XYZ
42, 26, 3
LUV
59, 136, 49
HWB
19, 3%, 3%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.