Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F87405
RGB
248, 116, 5
HSL
27, 96%, 50%
HSB
27, 98%, 97%
CMYK
0, 53, 98, 3
LAB
64, 48, 72
LCH
64, 87, 56
OKLCH
0.70, 0.19, 49
XYZ
45, 32, 4
LUV
64, 111, 58
HWB
27, 2%, 3%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.