Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F94D00
RGB
249, 77, 0
HSL
19, 100%, 49%
HSB
19, 100%, 98%
CMYK
0, 69, 100, 2
LAB
58, 65, 70
LCH
58, 95, 47
OKLCH
0.66, 0.22, 37
XYZ
42, 25, 3
LUV
58, 143, 47
HWB
19, 0%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.