Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F94F09
RGB
249, 79, 9
HSL
18, 95%, 51%
HSB
18, 96%, 98%
CMYK
0, 68, 96, 2
LAB
59, 64, 68
LCH
59, 94, 47
OKLCH
0.66, 0.22, 37
XYZ
42, 26, 3
LUV
59, 142, 47
HWB
18, 4%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.