Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F95403
RGB
249, 84, 3
HSL
20, 98%, 49%
HSB
20, 99%, 98%
CMYK
0, 66, 99, 2
LAB
59, 62, 70
LCH
59, 93, 48
OKLCH
0.67, 0.21, 39
XYZ
42, 26, 3
LUV
59, 138, 49
HWB
20, 1%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.