Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F95800
RGB
249, 88, 0
HSL
21, 100%, 49%
HSB
21, 100%, 98%
CMYK
0, 65, 100, 2
LAB
60, 61, 71
LCH
60, 93, 49
OKLCH
0.67, 0.21, 40
XYZ
43, 27, 3
LUV
60, 135, 50
HWB
21, 0%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.