Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DAD2
RGB
249, 218, 210
HSL
12, 76%, 90%
HSB
12, 16%, 98%
CMYK
0, 12, 16, 2
LAB
90, 10, 8
LCH
90, 13, 39
OKLCH
0.91, 0.04, 35
XYZ
76, 75, 71
LUV
90, 19, 10
HWB
12, 82%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.