Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DADD
RGB
249, 218, 221
HSL
354, 72%, 92%
HSB
354, 12%, 98%
CMYK
0, 12, 11, 2
LAB
90, 11, 3
LCH
90, 12, 13
OKLCH
0.91, 0.03, 11
XYZ
77, 76, 79
LUV
90, 18, 2
HWB
354, 85%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.