Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DCCF
RGB
249, 220, 207
HSL
19, 78%, 89%
HSB
19, 17%, 98%
CMYK
0, 12, 17, 2
LAB
90, 9, 10
LCH
90, 14, 49
OKLCH
0.91, 0.04, 46
XYZ
76, 76, 70
LUV
90, 18, 13
HWB
19, 81%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.