Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DCD3
RGB
249, 220, 211
HSL
14, 76%, 90%
HSB
14, 15%, 98%
CMYK
0, 12, 15, 2
LAB
90, 9, 8
LCH
90, 12, 42
OKLCH
0.92, 0.03, 38
XYZ
76, 76, 72
LUV
90, 18, 10
HWB
14, 83%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.