Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DDCC
RGB
249, 221, 204
HSL
23, 79%, 89%
HSB
23, 18%, 98%
CMYK
0, 11, 18, 2
LAB
90, 8, 12
LCH
90, 15, 56
OKLCH
0.92, 0.04, 53
XYZ
76, 76, 68
LUV
90, 18, 16
HWB
23, 80%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.