Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DDEC
RGB
249, 221, 236
HSL
328, 70%, 92%
HSB
328, 11%, 98%
CMYK
0, 11, 5, 2
LAB
91, 12, -4
LCH
91, 12, 343
OKLCH
0.92, 0.04, 344
XYZ
80, 78, 90
LUV
91, 15, -8
HWB
328, 87%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.