Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DFCF
RGB
249, 223, 207
HSL
23, 78%, 89%
HSB
23, 17%, 98%
CMYK
0, 10, 17, 2
LAB
91, 7, 11
LCH
91, 14, 57
OKLCH
0.92, 0.04, 54
XYZ
77, 77, 70
LUV
91, 17, 15
HWB
23, 81%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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