Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DFD0
RGB
249, 223, 208
HSL
22, 77%, 90%
HSB
22, 16%, 98%
CMYK
0, 10, 16, 2
LAB
91, 8, 11
LCH
91, 13, 55
OKLCH
0.92, 0.04, 52
XYZ
77, 77, 71
LUV
91, 17, 15
HWB
22, 82%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.