Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DFD4
RGB
249, 223, 212
HSL
18, 76%, 90%
HSB
18, 15%, 98%
CMYK
0, 10, 15, 2
LAB
91, 8, 9
LCH
91, 12, 48
OKLCH
0.92, 0.03, 44
XYZ
77, 78, 73
LUV
91, 16, 12
HWB
18, 83%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.