Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9DFDA
RGB
249, 223, 218
HSL
10, 72%, 92%
HSB
10, 12%, 98%
CMYK
0, 10, 12, 2
LAB
91, 9, 6
LCH
91, 10, 34
OKLCH
0.92, 0.03, 31
XYZ
78, 78, 77
LUV
91, 16, 7
HWB
10, 85%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.