Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F0FB
RGB
249, 240, 251
HSL
289, 58%, 96%
HSB
289, 4%, 98%
CMYK
1, 4, 0, 2
LAB
96, 5, -4
LCH
96, 6, 317
OKLCH
0.97, 0.02, 320
XYZ
88, 89, 104
LUV
96, 4, -7
HWB
289, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.