Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F3FD
RGB
249, 243, 253
HSL
276, 71%, 97%
HSB
276, 4%, 99%
CMYK
2, 4, 0, 1
LAB
97, 3, -4
LCH
97, 5, 310
OKLCH
0.97, 0.01, 312
XYZ
89, 91, 106
LUV
97, 3, -7
HWB
276, 95%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.