Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F9F6F4
RGB
249, 246, 244
HSL
24, 29%, 97%
HSB
24, 2%, 98%
CMYK
0, 1, 2, 2
LAB
97, 1, 1
LCH
97, 2, 60
OKLCH
0.97, 0.00, 56
XYZ
88, 93, 99
LUV
97, 2, 2
HWB
24, 96%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.