Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FA3100
RGB
250, 49, 0
HSL
12, 100%, 49%
HSB
12, 100%, 98%
CMYK
0, 80, 100, 2
LAB
56, 73, 69
LCH
56, 101, 43
OKLCH
0.64, 0.24, 33
XYZ
41, 23, 2
LUV
56, 161, 42
HWB
12, 0%, 2%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.