Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FAB4EE
RGB
250, 180, 238
HSL
310, 87%, 84%
HSB
310, 28%, 98%
CMYK
0, 28, 5, 2
LAB
81, 33, -19
LCH
81, 38, 331
OKLCH
0.85, 0.11, 333
XYZ
71, 59, 89
LUV
81, 37, -35
HWB
310, 71%, 2%
Pantone
5285 C
Harmonies
Shades & tints
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