Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FADADD
RGB
250, 218, 221
HSL
354, 76%, 92%
HSB
354, 13%, 98%
CMYK
0, 13, 12, 2
LAB
90, 12, 3
LCH
90, 12, 13
OKLCH
0.92, 0.04, 11
XYZ
78, 76, 79
LUV
90, 19, 2
HWB
354, 85%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.