Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FAE1CC
RGB
250, 225, 204
HSL
27, 82%, 89%
HSB
27, 18%, 98%
CMYK
0, 10, 18, 2
LAB
91, 6, 14
LCH
91, 15, 65
OKLCH
0.92, 0.04, 62
XYZ
77, 79, 68
LUV
91, 16, 19
HWB
27, 80%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.