Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FAE8DD
RGB
250, 232, 221
HSL
23, 74%, 92%
HSB
23, 12%, 98%
CMYK
0, 7, 12, 2
LAB
93, 5, 8
LCH
93, 9, 57
OKLCH
0.94, 0.02, 54
XYZ
81, 83, 80
LUV
93, 11, 11
HWB
23, 87%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.