Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FAF0DC
RGB
250, 240, 220
HSL
40, 75%, 92%
HSB
40, 12%, 98%
CMYK
0, 4, 12, 2
LAB
95, 1, 11
LCH
95, 11, 85
OKLCH
0.96, 0.03, 85
XYZ
84, 88, 80
LUV
95, 7, 16
HWB
40, 86%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.