Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FAF4EF
RGB
250, 244, 239
HSL
27, 52%, 96%
HSB
27, 4%, 98%
CMYK
0, 2, 4, 2
LAB
97, 1, 3
LCH
97, 3, 66
OKLCH
0.97, 0.01, 63
XYZ
87, 91, 95
LUV
97, 4, 5
HWB
27, 94%, 2%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.