Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FAFFF9
RGB
250, 255, 249
HSL
110, 100%, 99%
HSB
110, 2%, 100%
CMYK
2, 0, 2, 0
LAB
99, -2, 2
LCH
99, 3, 138
OKLCH
0.99, 0.01, 141
XYZ
92, 99, 104
LUV
99, -2, 4
HWB
110, 98%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.