Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB2A04
RGB
251, 42, 4
HSL
9, 97%, 50%
HSB
9, 98%, 98%
CMYK
0, 83, 98, 2
LAB
55, 75, 68
LCH
55, 102, 42
OKLCH
0.63, 0.24, 31
XYZ
41, 22, 2
LUV
55, 165, 41
HWB
9, 2%, 2%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.