Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB5000
RGB
251, 80, 0
HSL
19, 100%, 49%
HSB
19, 100%, 98%
CMYK
0, 68, 100, 2
LAB
59, 64, 71
LCH
59, 95, 48
OKLCH
0.66, 0.22, 38
XYZ
43, 26, 3
LUV
59, 143, 48
HWB
19, 0%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.