Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB5302
RGB
251, 83, 2
HSL
20, 98%, 50%
HSB
20, 99%, 98%
CMYK
0, 67, 99, 2
LAB
60, 63, 70
LCH
60, 95, 48
OKLCH
0.67, 0.22, 39
XYZ
43, 27, 3
LUV
60, 141, 49
HWB
20, 1%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.