Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FB6100
RGB
251, 97, 0
HSL
23, 100%, 49%
HSB
23, 100%, 98%
CMYK
0, 61, 100, 2
LAB
62, 58, 72
LCH
62, 92, 51
OKLCH
0.68, 0.20, 42
XYZ
44, 29, 3
LUV
62, 130, 53
HWB
23, 0%, 2%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.