Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FBF7F3
RGB
251, 247, 243
HSL
30, 50%, 97%
HSB
30, 3%, 98%
CMYK
0, 2, 3, 2
LAB
97, 1, 2
LCH
97, 3, 70
OKLCH
0.98, 0.01, 68
XYZ
89, 94, 98
LUV
97, 2, 4
HWB
30, 95%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.