Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FC4604
RGB
252, 70, 4
HSL
16, 98%, 50%
HSB
16, 98%, 99%
CMYK
0, 72, 98, 1
LAB
58, 68, 70
LCH
58, 97, 46
OKLCH
0.66, 0.23, 36
XYZ
42, 25, 3
LUV
58, 150, 46
HWB
16, 2%, 1%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.