Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FC6704
RGB
252, 103, 4
HSL
24, 98%, 50%
HSB
24, 98%, 99%
CMYK
0, 59, 98, 1
LAB
63, 56, 71
LCH
63, 91, 52
OKLCH
0.69, 0.20, 44
XYZ
45, 30, 4
LUV
63, 126, 54
HWB
24, 2%, 1%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.