Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FD4C09
RGB
253, 76, 9
HSL
16, 98%, 51%
HSB
16, 96%, 99%
CMYK
0, 70, 96, 1
LAB
59, 66, 69
LCH
59, 96, 46
OKLCH
0.66, 0.22, 36
XYZ
43, 26, 3
LUV
59, 147, 47
HWB
16, 4%, 1%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.