Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FD6E09
RGB
253, 110, 9
HSL
25, 98%, 51%
HSB
25, 96%, 99%
CMYK
0, 57, 96, 1
LAB
64, 53, 71
LCH
64, 89, 53
OKLCH
0.70, 0.20, 46
XYZ
46, 32, 4
LUV
64, 121, 56
HWB
25, 4%, 1%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.